On successful completion of this programme, you will be able to :

• Gain a competitive edge in the job market by being equipped with specialised skills in business management.
• Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Gain insights and make business recommendations by applying advanced analytics tools and methods.
• Prepare for leadership roles in organisation where data-driven decision making is necessary.
• Improve business process, operations and strategies through the use of analysis tools.
• Understand and critically analyse the digital business and management environment.
• Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods
• Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
• Demonstrate innovative problem solving skills that are capable of tackling business management problems.
• Demonstrate intellectual, analytical skills and knowledge within the business and management strategic management.

Who Should Attend