No Exams 100% Courseworks/ Assignments

• Identify leadership requirements in different situations and demonstrate appropriate leadership capabilities.
• Attain expertise in strategic thinking, essential for navigating the complex business environment. Develop adaptable leadership skills to excel in diverse situations, demonstrating effective leadership capabilities.
• Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows digital leaders to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Develop proficiency and skills to address the challenges of digital transformation while fostering a comprehensive understanding of modern business processes, enabling success in the digital era.
• Acquire innovative problem-solving techniques to solve global business challenges.
• Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
• Understand and critically analyse the digital business and management environment.
• Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
• Demonstrate the personal effectiveness through effective self-management within the professional environment.
• Demonstrate the ability to learn independently and to take responsibility for continuing professional development.