Master of Marketing

Highlights about course

Program Level

Master's

Duration

1 Year

Tuition Fees

RM59,140

Intake

January, July, March, May, September

Overview

The Master of Marketing programme will take you on a developmental journey of skills and knowledge needed to become an effective and reflective marketing practitioner. You will gain in-depth understanding of markets and how they work, and be introduced to the theories, tools and techniques that firms use to connect with and shape markets.

This programme will constantly challenge you as you put theory into practice and learn how to uncover new and emerging consumer practices that have the potential to create new markets. This programme will critically explore global issues facing firms, markets and consumers, providing you with the ultimate springboard to a range of marketing-related careers.

On successful completion of the programme, the graduates will also be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Programme Structure

Marketing Theory & Application
Advanced Consumer Behaviour
Global Marketing
Marketing Communication
Services Marketing
Strategic Marketing
*Elective: Choose any ONE
Digital Marketing *
Marketing Analytics *
Business to Business Marketing *
Marketing Research Methods
Research Project

Entry Requirements

  • A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; or
  • A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; or
  • A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience of at least 2 years of work experience, subject to a rigorous internal assessment; or
  • A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses; or
  • An APEL.A Certificate (APEL T-7) (Recognition of Prior Learning) (Click on this link for further information on APEL.A)
  • Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.

About University

Sunway University

Malaysia

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What is overseas education?

Overseas education is leaving your home country and going abroad to pursue further education. Through overseas education, you can avail of long-term degree courses as well as short-term certificate courses to learn a language or upskill yourself.

 

If you are aiming to study abroad, identify your career goals, look for relevant courses and universities abroad, know the tuition fees and other expenditures, prepare well for the entrance exams, apply to shortlisted universities, accept the offer letter from the desired university, apply for a student visa and get ready to jet off! 

The best way to study abroad for free is to avail of full-funded scholarships or university grants. The fully-funded scholarships are typically awarded to students who excel in academics or extracurricular activities and cover their tuition fees, travel expenses, accommodation, and other living expenses.  

To get an education loan for studying abroad, you need to have the admission offer letter from the university and fulfill the eligibility criteria for securing the loan. In order to get an education loan at the best rate of interest, seek guidance from a reputed study-abroad consultant. 

Choose to study abroad to leverage better learning opportunities, see the world, meet new people, boost your resume, develop a broader perspective, become culturally competent, and avail yourself of lucrative job opportunities globally. 

Choose to study abroad to leverage better learning opportunities, see the world, meet new people, boost your resume, develop a broader perspective, become culturally competent, and avail yourself of lucrative job opportunities globally. 

The best way to go abroad for studies is to get in touch with reputed study-abroad consultants. They can help you explore courses aligned with your academic interests, guide you in preparing for entrance exams, help you with university and student visa applications, and even provide post-arrival assistance.

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