orporate communication is the dynamic engine that propels a company’s message across various platforms, bridging the gap between traditional professionalism and modern engagement. It is like being the storyteller who knows just how to relate to everyone, from ordinary people to movers and shakers in the corporate world. This role involves a mix of activities: managing sleek internal and external communication channels, devising social media-savvy marketing strategies, nurturing media relationships, and managing events. There is also a cool side to it, like shaping a company’s reputation with responsible actions and keeping investors in the loop.
Our Bachelor of Corporate Communication (Honours) programme is designed to meet the needs of industries and society, incorporating sustainable development goals into our educational approach. Keeping pace with the times, we also embrace A.I-driven corporate communication strategies within our curriculum. Our coursework includes content on leveraging AI for effective corporate communication and navigating the complexities of digital and social media. By staying attuned to these technological advancements, we ensure our graduates are well-equipped to excel in diverse areas such as social
media management and analytics, influencer relations, corporate social responsibility, digital content strategies, as well as public affairs and lobbying. This prepares individuals for impactful careers in the ever-evolving media and communications industry.
Explore Global Opportunities with Our International Exchange Programmes
Join our exchange programmes for cultural immersion, experiential learning, and networking. Partner with leading universities worldwide to gain diverse perspectives, share knowledge, and exchange best practices. Among our partner universities are:
- Niigata University, Japan
- Beijing Technology and Business University, China
- Shenzhen University, China
- Shih Hsin University, Taiwan
Industry Collaboration and Support
Beyond classes, group work, and projects, our students have the opportunity to engage in internships with leading industry partners, as well as collaborate on real-world projects with these partners. Our industry collaborators include:
- Mango TV, China
- IOI Properties Group Bhd.
- Ecopia Sdn. Bhd.
- Recircle Sdn. Bhd.
- Snackfood
Career Prospects:
- Corporate Communications Director/Manager
- Influencer Relations Manager
- Government Relations Manager
- Media Analyst
- Social Media Content Manager
- Digital Content Strategist/Creator
- Event Planner/Manager
- Media Liaison
- Public Affairs Specialist
