The Bachelor of Arts (Hons) in Multimedia Design at SEGi University is your pathway to a dynamic multimedia career. In today’s digitalised world, the demand for skilled and creative designers is ever-increasing, spanning small businesses to global corporations. Our programme equips students with the technical and creative expertise necessary to excel in this fast-paced industry.
The programme stands out with its strong commitment to industry integration. SEGi University employs a unique ‘Industry into Classroom’ approach, ensuring students gain real-life experience through active participation in industry projects. This immersive learning is complemented by mentorship from academic experts and industry practitioners, offering invaluable insights and networking opportunities for future careers.
We take pride in the diverse student community, representing over 90 nationalities. This multicultural environment enhances the learning experience and fosters interaction with peers from varied backgrounds.
Accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, our programme commits to delivering a high-quality education that meets rigorous standards. This accreditation enhances students’ credentials in the eyes of prospective employers and solidifies the program’s reputation.
Graduates enjoy career prospects, from 3D animation and the broadcast industry, thanks to our comprehensive curriculum, ensuring flexibility in the multimedia field.
Entry requirements
Matriculation/Foundation – with CGPA 2.0; OR STPM with 2 full passes with min. CGPA of 2.0
Unified Examination Certificate (UEC) with at least 5Bs
Recognised Creative Multimedia Diploma or equivalent with a min. CGPA of 2.5
SPM – Pass in Mathematics or equivalent for programmes in Animation and Visual Effects, Games Development, Media Innovation, Sound Design, Video and Film and Virtual Reality.
The Faculty may consider students through an internal assessment process such as an interview, an assessment of a portfolio or other tests to ensure effective learning and teaching.
Programme structure and modules
Year 1
Digital Skills for Designer
Design Fundamentals
Basic Drawing
Introduction to Typography
Photography Fundamentals
History of Art & Design
Introduction to Graphic Design
Computer Ethics
Audio and Video Technology
Computer-aided Design and Visualisation
Digital Editorial Design and Publishing
Web Management
Year 2
Creative Digital Imaging
Green Design & Technology
Creative Web Design
Multimedia Production and Marketing
Digital Film and Video Production
Advanced Animation
Web Scripting and Authoring
Idea Generation
Multimedia Portfolio Production
Advanced Photography
Year 3
Entrepreneurship
Research Methodology
Industrial Training
Final Multimedia Project
Game Design
Elective Courses (2 Options)
Computer Applications for Effective Communication;
Branding & Corporate Identity;
Packaging Design;
Copywriting or;
Advertising Media Strategy
Matapelajaran Umum (MPU)
Effective Listening/Bahasa Kebangsaan A
Hubungan Etnik/Malaysian Studies 3
Pengurusan Ko-kurikulum
TITAS/BMK 2
Personal Health Management
Career opportunities
Multimedia Specialist, Web Designer, Interactive Multimedia Author, Junior Games Developer, Digital Animator/ Animation Producer, Video Editor/ Desktop Video Producer, Digital Artist, Visual Development, Application Developer/Designer
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