The programme presents to the students an interdisciplinary basis on the theory and skills essential to develop into media practitioners and more informed media consumers. The student through this course will gain real world experience in the mass media professions. The graduates will achieve a variety of careers openings related to media eld, including advertising, corporate communication, public relations, journalism, and broadcasting.
Overview
The programme presents to the students an interdisciplinary basis on the theory and skills essential to develop into media practitioners and more informed media consumers. The student through this course will gain real world experience in the mass media professions. The graduates will achieve a variety of careers openings related to media field, including advertising, corporate communication, public relations, journalism, and broadcasting. As a result students interested in graduate studies in this field can also opt for advanced studies in various fields across the country. This course will train the students to survive in the rapidly expanding world of media and corporate communication by teaching technological skills and knowledge for work in corporate media and communication fields, in addition to the understanding of matters related to media, communication and information.
Program Aim
The program aims to create graduates with the essential and advanced knowledge in communication. The course prepares the students in mass communication with integrity, originality, perceptive attitudes and other essential related skills. The students are taught to reflect and analyze issues significantly, and gain a comprehensive understanding in their field, focusing on ideas, theories and professional practices. The objective is to apply the knowledge to help the society to develop in a positive way.
Career Opportunities
The course will help the students to become part of a growing employment sector in mass communication, digital media and corporate communication. Bachelor of Arts in Mass Communications (Hons) Job Types includes
- Columnist
- TV Correspondent
- Art Director
- Photojournalist
- Floor Manager
- Screenwriter
- Reporter
- Sound technician
- Special Correspondent
- Transmission Executive
Subject Highlights
| Sl.No. | MQA Subject Code | Subject Name | Credits |
|---|---|---|---|
| 1 | BMC 1113 | Principles of Communication | 3 |
| 2 | BMC 1123 | Public Speaking | 3 |
| 3 | BMC 1133 | Development of Mass Communication Industry | 3 |
| 4 | BMC 1143 | Critical Reading and Academic Writing | 3 |
| 5 | MPU 3193 | Philosophy and Current Issues Course International Student | 3 |
| 6 | MPU 3143 | Malay Language Communication 2 Local Students | 3 |
| 7 | MPU 3183 | Appreciation of Ethics and Civilizations International Students | 3 |
| 8 | BMC 1213 | Development Communications | 3 |
| 9 | BMC 1223 | Mass Communication: Concepts and Theories | 3 |
| 10 | BMC 1233 | Print Media I | 3 |
| 11 | BMC 1243 | Principles of Design | 3 |
| 12 | MPU 3232/ MPU 3212 | Leadership Skills/New Subject: Human Relation and Leadership Theory | 2 |
| 13 | ENG 613 | English | 3 |
| 14 | BMC 1313 | Photography | 3 |
| 15 | BMC 1323 | Print Media II | 3 |
| 16 | BMC 1333 | Reporting & Editing | 3 |
| 17 | MPU 3342 | Malaysian Government and Public Policy | 2 |
| 18 | BMC 2113 | Broadcast Journalism | 3 |
| 19 | BMC 2123 | Television Production | 3 |
| 20 | BMC 2133 | Basics of Camera, Light & Sound | 3 |
| 21 | BMC 2143 | Radio Journalism & Program Format | 3 |
| 22 | BMC 2153 | Radio Productions | 3 |
| 23 | BMC 2163 | Advertising: Concepts & Principles | 3 |
| 24 | MPU 3412 | Community Service | 2 |
| 25 | BMC 2213 | Advertising in Print, Radio & Television | 3 |
| 26 | BMC 2223 | Press Laws and Media Ethics | 3 |
| 27 | BMC 2233 | Media, Culture and Society | 3 |
| 28 | BMC 2243 | Integrated Marketing Communication | 3 |
| 29 | BMC 2253 | Event Management: Principles & Methods | 3 |
| 30 | BMC 2313 | Interpersonal Communication | 3 |
| 31 | BMC 2323 | Writing for Media | 3 |
| 32 | BMC 2333 | Science and Health Communication | 3 |
| 33 | BMC 2343 | Creative Communication | 3 |
| Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â *(CHOOSE ANY TWO ELECTIVES) | |||
| 34 | BMC 3113 | Global Media | 3 |
| 35 | BMC 3123 | Public Relations | 3 |
| 36 | BMC3133 | Media Management | 3 |
| 37 | BMC 3143 | New Media Technologies | 3 |
| 38 | BMC 3153 | South East Asian Politics and Communication | 3 |
| 39 | BMC 3213 | Crisis Communication | 3 |
| 40 | BMC 3223 | Research Methodologies for Communication Studies | 3 |
| 41 | BMC 3233 | Research Project | 6 |
| 42
|
BMC 3318 | Industrial Training | 8 |
Entry Requirements
- Pass in Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent with at least Grade C (NGMP 2.00) in any two (2) subjects and credit in English at Sijil Pelajaran Malaysia (SPM) level or equivalent; or
- Pass in Sijil Tinggi Agama Malaysia (STAM) with at least Jayyid grade and credit in English at SPM level or its equivalent; or
- Pass in Diploma (Level 4, MQF) or its equivalent; or
- Pass in Matriculation/ Foundation or equivalent with at least CGPA 2.00 and credit in English at SPM level or equivalent; or
- Other qualifications recognized as equivalent by the Government of Malaysia.
Entry Requirements :
For international students, a test of English as a Foreign Language (TOEFL) with a score of 500 OR the International English Language Testing System (IELTS) with a score of 5.0 OR its equivalent is required. If the student does not meet these requirements. PPT must offer English language proficiency tests to ensure that students’ proficiency is sufficient to meet program requirements. This is usually done in the evaluation process.
