Programme Overview
Students who are looking to expand their communication and relationship-building skills should consider the Bachelor of Business Administration (Honours) majoring in Sales Management. Students in this program will take four sales-related electives that incorporate real-world scenarios and role-plays which help them build critical skills for a successful career in sales.
Students will conduct in depth analysis of pricing, distribution, buyer behaviour, sales management strategies and market research. They may also have the opportunity to complete a field experience.
Graduate with a Bachelor of Business Administration (Honours) in Sales Management can find jobs in corporations as managers, sales representatives and marketers. They may be in charge of increasing a company’s sales through advertising or product development. Sales management professionals might analyze customers’ needs and preferences to create ideal advertising campaigns or products. Some professionals may also work in customer service to enhance credibility and promote a positive image of a company. Some common job titles may include Marketing Manager, Public Relations anger, Sales Manager, Brand Manager, Promotions Manager and Market Researcher.
Entry Requirements
STPM
A pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification.
Note: The requirement for a PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STPM.
A-Level
A pass A-Level with a minimum of Grade D in any 2 subjects, and pass in Mathematics and English at SPM level or any equivalent qualification;
Matriculation
A pass at the Matriculation level, or Foundation or Pre-university with a minimum CGPA of 2.00 from an institution recognized by the Malaysian Government;
Sijil Tinggi Agama Malaysia (STAM)
A pass with a minimum grade of Jayyid and a pass in Mathematics and English at SPM level;
Note: The requirement for PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STAM.
UEC
A pass minimum of grade B in FIVE (5) subjects including a pass in Mathematics & English;
Diploma
A pass with a minimum CGPA of 2.00 from universities/colleges recognized by the Malaysian Government;
International Baccalaureate
A pass at the International Baccalaureate (IB) Diploma level with minimum score of 30 points;
Others
Other equivalent qualifications recognised by MQA/Malaysian Government:
- Diploma Kolej Vokasional (DVM)
- Executive Diploma UM
- APEL (Accreditation of Prior Experiential Learning)
International
- IELTS 5.5 or
- a minimum of Grade B2 (162) in First Cambridge English (FCE) or
- MUET (Malaysian University English Test) (Band 3) or
- other equivalent English qualifications recognised by MQA/Malaysian Government.
Successful attainment of FCE minimum of Grade B2 (162) conducted by the Centre for English Language (CEL) within 12 months from the date of entry with conditional offer letter.
Note: The validity period for TOEFL and IELTS is TWO (2) years from the date of the award.
Additional Requirements
Credit in Mathematics at SPM level
Programme Courses
MPU Courses
- Tamadun Islam dan Tamadun Asia (TITAS)
- Hubungan Etnik
- Malaysian Studies
- Bahasa Melayu Komunikasi II
- Thinking Skills
- Bahasa Kebangsaan A
- Community Engagement and Volunteering
- Professional Event Management
- Introduction to the Malaysian Constitution
Core Courses
- Public Speaking 1
- Public Speaking 2
- Volunteerism and Service Learning
- Entrepreneurship and Innovation
- Corporate Social Policy
- Principles of Management
- Principles of Finance
- Principles of Marketing
- Principles of Microeconomics
- Principles of Macroeconomics
- Organizational Behaviour
- Principles of Accounting
- Management Information Systems
- Financial Management
- Business Mathematics
- Project Management
- Human Resource Management
- Business Law
- Strategic Management
- Business Statistics
Specialisation Courses
- Marketing Management
- Personal Selling and Sales Management
- Selling Strategy and Practices
- Branding and Brand Activation
- Social Media Content Marketing
- International Business
- Cross Cultural Management
- Advanced Production and Operations Management
- Data Mining
- Consumer Behaviour & Social Media
Elective Courses
Choose any FOUR (12 Credits)
- Key Account Management
- Sales Promotion
- Industry and Firm Studies
- Business Writing and Presentation Skills
- Cost and Management Accounting
- Strategic Entrepreneurship
- Retailing Management
- Negotiation and Conflict Management
Internship Professional Practice
- Internship for Business Administration
Career Opportunities
Marketing Manager, Public Relations Manager, Sales Manager, Brand Manager, Promotions Manager, Market Researcher
