Programme Overview
Social Media (SocMed) relates to websites and applications, electronically designed to enable people to publicise content quickly, efficiently, and in real-time. The capability to share photos, opinions, events, etc. in real-time has changed the manner in which we live, and also, the way we do business. When business embarks on social media as a core element of its marketing strategy, it generally sees measurable results.
Taking into consideration the importance of SocMed in life and business, UNIRAZAK has specially designed a BBA majoring in SocMed for future employment demands. This undergraduate degree equips students with business fundamentals, SocMed knowledge & skills and their practical application in work environments through hybrid learning.
What is a BBA majoring in Social Media? The program focuses on marketing fundamentals and theory infused with the practical role of digital media and communication elements in real-world business applications. A Bachelor of Business Administration majoring in Social Media prepares students for jobs that use the most up-to-date analytical tools and digital media techniques.
Core subjects focus on business quantitative and qualitative analytical tools, brand & advertising, management, communications, sales and marketing. Curricula include general consumer behaviour, entrepreneurship, data mining, digital communication and web-based applications development.
The program concentration may be tailored, allowing students to focus on specific areas of interest such as retailing, marketing communications, finance & banking, or energy and oil and gas in their internship programme during the final year of study.
Individuals may be hired for positions such as social media project leaders, web developers, interactive content specialists, digital communication managers, product managers, SocMed managers, consumer behaviour managers and digital designers.
Entry Requirements
STPM
A pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification.
Note: The requirement for a PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STPM.
A-Level
A pass A-Level with a minimum of Grade D in any 2 subjects, and pass in Mathematics and English at SPM level or any equivalent qualification;
Matriculation
A pass at the Matriculation level, or Foundation or Pre-university with a minimum CGPA of 2.00 from an institution recognized by the Malaysian Government;
Sijil Tinggi Agama Malaysia (STAM)
A pass with a minimum grade of Jayyid and a pass in Mathematics and English at SPM level;
Note: The requirement for PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STAM.
UEC
A pass minimum of grade B in FIVE (5) subjects including a pass in Mathematics & English;
Diploma
A pass with a minimum CGPA of 2.00 from universities/colleges recognized by the Malaysian Government;
International Baccalaureate
- A pass with minimum score of 30 points;
Others
Other equivalent qualifications recognised by MQA/Malaysian Government:
- Diploma Kolej Vokasional (DVM)
- Executive Diploma UM
- APEL (Accreditation of Prior Experiential Learning)
International
- IELTS 5.5 or
- a minimum of Grade B2 (162) in First Cambridge English (FCE) or
- MUET (Malaysian University English Test) (Band 3) or
- other equivalent English qualifications recognised by MQA/Malaysian Government.
Successful attainment of FCE minimum of Grade B2 (162) conducted by the Centre for English Language (CEL) within 12 months from the date of entry with conditional offer letter.
Note: The validity period for TOEFL and IELTS is TWO (2) years from the date of the award.
Additional Requirements
Credit in Mathematics at SPM level
Programme Courses
MPU Courses
- Tamadun Islam dan Tamadun Asia (TITAS)
- Hubungan Etnik
- Malaysian Studies
- Bahasa Melayu Komunikasi II
- Thinking Skills
- Bahasa Kebangsaan A
- Community Engagement and Volunteering
- Professional Event Management
- Introduction to the Malaysian Constitution
Core Courses
- Public Speaking 1
- Public Speaking 2
- Volunteerism and Service Learning
- Entrepreneurship and Innovation
- Corporate Social Policy
- Principles of Management
- Principles of Finance
- Principles of Marketing
- Principles of Microeconomics
- Principles of Macroeconomics
- Organizational Behaviour
- Principles of Accounting
- Management Information Systems
- Financial Management
- Business Mathematics
- Project Management
- Human Resource Management
- Business Law
- Strategic Management
- Business Statistics
Specialisation Courses
- Marketing Management
- Advertising and Sales Promotion
- Social Media
- Integrated Marketing Communications
- Personal Selling and Sales Management
- Digital Communications Strategy
- Social Media Content Marketing
- Brand Management
- Advanced Production and Operations Management
- Data Mining
Electives Courses
Choose any FOUR (12 Credits)
- FinTech and Crowdfunding
- Digital Revolution
- Case Study and Project Management
- Consumer Behaviour & Social Media
- Cost and Management Accounting
- Strategic Entrepreneurship
- Retailing Management
- Negotiation and Conflict Management
Internship Professional Practice
- Internship for Business Administration
Career Opportunities
Social Media Manager, Marketing Manager, Public Relations Manager, Sales Manager, Brand Manager, Promotions Manager, Market Researcher, Media Planner, Media Buyer
