This programme covers essential areas such as management, marketing, finance, and operations, laying the groundwork for understanding business operations and strategies.

Who should take this programme?

A Bachelor in Business Administration (BBA) is generally suitable for individuals who have a strong interest in business management, leadership roles, and entrepreneurship.

What will I learn?

A Bachelor of Business Administration (BBA) program typically covers a broad range of subjects aimed at preparing students for various roles in the business world. Here are some key areas that students can expect to learn during their BBA studies:

Core Business Disciplines:

1. Management: Principles of management, organizational behavior, leadership, and strategic management.
2. Marketing: Fundamentals of marketing strategies, consumer behavior, market research, and digital marketing.
3. Finance: Financial accounting, managerial finance, investments, and financial analysis.
4. Operations: Operations management, supply chain management, quality management, and project management.

What are the majors of this programme?

• The Entrepreneurship major provides students with not only the skills and abilities to develop market and manage their own business but they can also apply for a career with companies and make existing businesses more productive. Students will be required to develop business plans, the goals of the business and the plan on how to achieve them. You will also develop skills in creative thinking, communication, decision making, time management etc.
• The Finance and Banking major educates students towards understanding the financial aspects such as the operations of financial institutions and markets and also the financial management of business operations. Students will learn the process of planning, directing, monitoring, organizing and controlling the monetary resources of an organization. Students will also get some insights into banking, investments, insurance, tax, loans etc.
• The Islamic Finance and Banking major is similar to the Financial and Banking major. The difference is that students will learn the financial aspects based on the Islamic modes. With Malaysia poised to be the International Islamic Finance hub, this programme would provide you an edge to excel in the financial industry.
• The Human Resource Management major trains students on people management skills. Students will need to know how employees in an organization can stay motivated to accomplish organizational goals. There are ways to attract, reward, develop and retain human resources of a company. An organization needs a quality workforce to make sure they can function at the top of their game. Without the human capital, the organization will not be able to achieve their targets.
• The International Business major will let students adapt themselves with the methods to the needs of foreign environments. International business requires special skills to achieve international goals of the organization. Students will learn in detail of business approach according to countries which means that they will have to understand the culture, politics, language, customs, so on and so forth. Graduates of this programme will get the chance to work across borders and deal with representatives from other countries.
• The Marketing major prepares students to reach out to the audience or consumers in the market. To market products and services, particularly over competitors, students will learn the techniques of convincing people to purchase them. This major is the most creative amongst the others as you will be involved in advertising, marketing campaigns, developing marketing materials and also work with the media for a given product.
• The Management major is beneficial for students as their prime major. Student will be exposed to effective teamwork, leadership, organizational culture, strategic planning and human resource management. Careers for this major are found in all industries because experts in this field are essential to the success of all organizations.