The Bachelor of Business Administration (BBA) degree at Amity Business School Dubai equips students with the knowledge and skills to navigate the modern business environment.
Our graduates are critical thinkers, assertive communicators, and lifelong learners who can conceptualise new ideas and transform them into viable business opportunities.
When you study BBA at Amity University Dubai, you’ll not only get a well-rounded view of international business and business operations, but you’ll also have the opportunity to gain practical experience through internship programmes. You’ll get the chance to learn in a multicultural setting and in one of the leading business centres in the world, which will familiarise you with international business practices.
Students can opt for a general BBA degree or with one of the following concentrations:
Marketing
Human Resource Management
International Business
Family Business and Entrepreneurship
Programme Learning Outcomes
On successful completion of the Bachelor of Business Administration program, the graduate will be able to:
1. Knowledge
Demonstrate understanding of relevant business management and allied subjects and research concepts and their application to various dynamic business contexts.
2. Skills
Critically analyse, solve, and formulate solutions to business problems.
Assess the micro and macro environments of a firm and propose viable business strategies.
Use information technology in data retrieval and business application.
Communicate effectively orally and in writing using appropriate media.
3. Competence
Autonomy and Responsibility
– Work independently as well as collaborate effectively in a team setting.
– Express personal views in a range of business contexts.
– Take responsibility for developing innovative entrepreneurial and sustainable management approaches to ethically overcome complex business challenges.
Self-Development
– Take responsibility for own learning and development needs.
Role in Context
– Take responsibility for achieving outcomes with little or no supervision.
Marketing Concentration
In addition to preceding Programme Learning Outcomes, graduates opting for the Marketing Concentration will be able to:
Demonstrate in-depth understanding of relevant principles of contemporary marketing concepts and their application to business contexts.
Formulate marketing strategies based on market research to achieve sustainable competitive advantages.
Human Resource Management Concentration
In addition to preceding Programme Learning Outcomes, graduates opting for the Human Resource Management Concentration will be able to:
Demonstrate in-depth understanding of principles of contemporary Human Resources Management concepts and practices and their application to business contexts.
Formulate human resource strategies that account for diversity and inclusion in the workplace.
Family Business and Entrepreneurship Concentration
In addition to preceding Programme Learning Outcomes, graduates opting for the Family Business and Entrepreneurship Concentration will be able to:
Demonstrate in-depth understanding of principles of contemporary Family Business and Entrepreneurship concepts and practices and their application to business contexts.
Conceptualise new ideas and transform them into viable business opportunities.
International Business Concentration
In addition to preceding Programme Learning Outcomes, graduates opting for the International Business Concentration will be able to:
Demonstrate in-depth understanding of global economy forces and related concepts and their application to business contexts.
Evaluate diverse international business strategies by accounting for regulatory, environmental, and multicultural forces.
Programme Completion Requirements
For Programme Completion Requirements, refer to our Undergraduate Programme Completion Requirements Policy, which can be downloaded here.
Click here to learn more about our course description.
