Why this course
The Bachelor of Fashion Design with Marketing (Hons) programme is tailored for developing skills in fashion design and fabrication. It offers an exceptional standard of broad-based knowledge to develop creative awareness, entrepreneurial mindset and advanced understanding of the fashion and textile industry.
- 100% project-based programme*
- Fully equipped with the state-of-the-art facilities
- Tailored to provide the best skills of fashion designing and fabrication
Course information
Entry Requirements
Programme Entry Requirements
- A pass in STPM with a minimum of Grade C (GP 2.00) in any two (2) subjects, or its equivalent; OR
- A pass in STAM with a minimum grade of Jayyid or its equivalent; OR
- Matriculation / Foundation / Pre-University with a minimum CGPA of 2.00 or its equivalent; OR
- A Diploma (Level 4, MQF) with a minimum CGPA of 2.00; OR
- Pass Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 in relevant field subject to the approval of the Senate*; OR
- Pass DKM/ DLKM/ DVM with at least CGPA 2.00 AND have at least two (2) years of work experience in the relevant field; OR
- Any other equivalent qualifications recognised by the Malaysian Government.
AND
- Pass an interview OR submission of student’s portfolio determined by HEP
*HEP to conduct screening and provide bridging course specific to the discipline of the programme
International Students
- Minimum score of 5.5 for IELTS OR
- MUET Band 3 OR its equivalent
Local Students
Exempted from University English Courses:
- Distinction in SPM / SPMV English
- MUET Band 4, 5 and 6
- A Pass in English Course at a previous institution
Required to take English Preparatory 2:
- Credit in SPM / SPMV English
- MUET Band 1, 2 and 3
Required to take both English Preparatory 1 and 2:
- No credit in SPM / SPMV English
Course Structure
Programme Core Modules
- Fundamentals of Drawing
- Design Fundamental
- Fashion History
- Introduction to Textiles
- Fashion Figure Drawing
- Pattern Drafting
- CAD for Fashion & Textiles
- Pattern Manipulation
- Fashion Illustration
- Fashion Design: Idea Realisation
- Fundamentals of Fashion Draping
- Advanced Fashion Draping
- Fashion Trends and Forecast
- Surface and Textile Design
- Menswear
- Fashion Accessories and Embellishment Techniques
- Final Year Project: Research & Development
- Fashion Event Management
- Final Year Project: Design Production & Portfolio Presentation
- Industry Work Placement
Minor Courses
- Introduction to Fashion Marketing
- Principle of Marketing
- Marketing Management
- Consumer Behaviour
- Social Media for Fashion Marketing
- Visual Merchandising
- Product & Brand Management
- Service Marketing
- Integrated Marketing Communication
University Core Modules
- Penghayatan Etika dan Peradaban
- Falsafah dan Isu Semasa
- Design Thinking
- Entrepreneurship
- Recreational Event Planning
English Core Modules
- English for Academic Purpose
Career Prospects
- Assistant Designer
- Fashion Design Artist
- Textile Design Artist
- Graphic Design Artist
- Display Artist
- Fashion Illustrator
- Stylist-Production Assistant
- Dye-Matching Assistant
- Pattern Engineer / Cutter
- Assistant Purchasing Manager
- Sewing Lab Technician
- Fashion Journalist
- Fashion Buyer
- Sample Machinist
- Beadwork Artist
Programme Learning Outcome
The Programme Learning Outcomes (PLO) of this programme is to prepare graduates who are able to:
- Learn fundamentals of basic drawing and design skills needed for all design students which
consists of application of various art media / techniques. - The art of communicating fashion ideas in a visual form that originates with illustration, drawing and painting and also known as fashion sketching.
- The knowledge and skills in material handling or understanding, textile studies together with design techniques, manipulation and handwork embroidery.
- Provides exposure in garment-making projects which consists of pre-production, production and post-production of every final product for runway project.
- Both basic and advanced understanding of Marketing; the connections and association to fashion design. It enables students to prepare themselves as Fashion Designers cum Entrepreneurs- and flourish in the local creative industry.
