Course Overview
Curriculum
Year 1
| SEMESTER 1 | SEMESTER 2 | ||||
|---|---|---|---|---|---|
| Code | Subject | Credit | Code | Subject | Credit |
| SHAF 1013 | Prinsip Pemasaran Principles of Marketing |
3 | SHAD 1033 | Prinsip Pengurusan Principles of Management |
3 |
| SHAD 1013 | Pengantar Mikroekonomi Principles of Microeconomics |
3 | SHAD 1053 | Pengantar Makroekonomi Principles of Macroeconomics | 3 |
| SHAF 1023 | Rekabentuk dan Kreativiti dalam Pemasaran Design and Creativity in Marketing |
3 | SHAD 1063 | Statistik I Statistics I |
3 |
| SHAD 1023 | Matematik Perniagaan Business Mathematics |
3 | SHAF 1033 | Sistem Maklumat Pemasaran I Marketing Information System I |
3 |
| SHAC 1023 | Perakaunan Kewangan Financial Accounting |
3 | UHAS 1172/ UHAS 1162 |
Dinamika Malaysia Malaysia Dynamic / Arts, Customs and Beliefs of Malaysian |
2 |
| UKQX 1xx1 | Ko-Kurikulum Co-Curriculum |
1 | ULAB 1122 | Academic English Skills | 2 |
| Total Credits | 16 | Total Credits | 16 | ||
Year 2
| SEMESTER 1 | SEMESTER 2 | ||||
|---|---|---|---|---|---|
| Code | Subject | Credit | Code | Subject | Credit |
| SHAF 2103 | Gelagat Pengguna Consumer Behavior |
3 | SHAD 2053 | Pengenalan Pengurusan Operasi Introduction to Operation Management |
3 |
| SHAD 2013 | Keusahawanan Entrepreneurship |
3 | SHAF 2023 | Integrasi Komunikasi Pemasaran Integrated Marketing Communication |
3 |
| SHAD 2023 | Pengurusan Sumber Manusia Human Resource Management |
3 | SHAF 2033 | Sistem Maklumat Pemasaran II Marketing Information Systems II |
3 |
| SHAD 2033 | Statistik II Statistics II |
3 | SHAD 2043 | Pengurusan Kewangan Financial Management Advanced |
3 |
| UICI 1012 | Tamadun Islam dan Tamadun Asia Islamic and Asian Civilization |
2 | ULAB 2122 | Academic English Skills | 2 |
| UKQX 1xx1 | Ko-Kurikulum Co-Curriculum |
1 | Uxxx xxx2 | Elektif Umum (Keusahawanan) General Elective (Entrepreneurship) |
2 |
| Uxxx xxx2 | Elektif Umum (Pembangunan Insaniah / Globalisasi) General Elective (Human Development / Globalization) |
2 | Uxxx xxx2 | Elektif Umum (Inovasi & Kreativiti) General Elective (Innovation & Creativity) |
2 |
| Total Credits | 17 | Total Credits | 18 | ||
Year 3
| SEMESTER 1 | SEMESTER 2 | ||||
|---|---|---|---|---|---|
| Code | Subject | Credit | Code | Subject | Credit |
| SHAF 3013 | Penyelidikan Pemasaran Marketing Research |
3 | SHAF 3032 | Projek Sarjana Muda (Cadangan) Undergraduate Project (Proposal) |
2 |
| SHAF 3023 | Elektronik Pemasaran Electronic Marketing |
3 | ULAB 3162 | English for Professional Purposes | 2 |
| SHAC 2013 | Perakaunan Kos Cost Accounting |
3 | SHAF 3043 | Pemasaran Untuk Produk Inovasi Marketing For Innovative Products |
3 |
| SHAD 3013 | Undang-undang Komersil Commercial Law |
3 | SHAF 3xx3 | Elektif I Elective I |
3 |
| SCSD 4823 | Sistem Pengurusan Pengetahuan Knowledge Management System |
3 | SHAF 3xx3 | Elektif II Elective II |
3 |
| UICI 2022 | Sains, Teknologi dan Manusia Science, Technology and Mankind |
2 | SHAF 3xx3 | Elektif III Elective III |
3 |
| Total Credits | 17 | Total Credits | 16 | ||
Year 4
| SEMESTER 1 | SEMESTER 2 | ||||
|---|---|---|---|---|---|
| Code | Subject | Credit | Code | Subject | Credit |
| SHAF 4014 | Projek Sarjana Muda (Penulisan) Undergraduate Project (Writing) |
4 | SHAF 4044 | Latihan Industri (Laporan) Industrial Training (Report) |
4 |
| SHAF 4023 | Pengurusan Hubungan Pelanggan Customer Relationship Management |
3 | SHAF 4058 | Latihan Industri (Praktikal) Industrial Training (Practical) |
8 |
| SHAF 4033 | Pemasaran Strategik Strategic Marketing |
3 | |||
| SHAF 4xx3 | Elektif IV Elective IV |
3 | |||
| SHAF 4xx3 | Elektif V Elective V |
3 | |||
| Total Credits | 16 | Total Credits | 12 | ||
| TOTAL CREDITS | 128 | ||||
Entry Requirements
GENERAL UNIVERSITY REQUIREMENTS
- Good pass in Sijil Pelajaran Malaysia (SPM) or its equivalent.
- Passed Bahasa Melayu/Bahasa Malaysia with credit at the SPM level or its equivalent or passed Bahasa Melayu/Bahasa Malaysia July paper with credit.
- Passed the STPM examination, obtaining at least: –
a. Grade C (NGMP 2.00) in the General Studies subject;
and
b. Grade C (NGMP 2.00) in TWO (2) other subjects. - Obtained at least Band 1 at the Malaysian University English Test (MUET).
As well as
SPECIFIC REQUIREMENTS OF THE PROGRAMME
Pass with at least a Grade B (NGMP 3.00) in any one (1) of the following subjects :
- Mathematic S / Mathematic T / Economy / Accounting / Business Studies / Physics / Computing
and
any one (1) other subject.
and
Obtained at least credit in a mathematics subject at the SPM.
Career Prospects
Graduates of the programme can work as product marketing managers, marketing assistants/executives, purchasing and administration executives, or hold management and marketing related posts in industries within an ICT environment or in ICT-based organisations.
- All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.
