ABOUT THIS PROGRAMME
The Diploma in Corporate Communication offers a structured package of courses that gives students the basic knowledge and understanding of the corporate communication field. The programme incorporates the practice of public relations, advertising, marketing, management, psychology, IT, law and ethics among others. This multidisciplinary curriculum is designed to give students the extra edge in their careers.
When it comes to the workplace setting and when doing business, a person must know how to communicate appropriately. Communicating in the corporate field is not the same as casual communication between friends. This course teaches students the basic concepts of corporate communication.
Is this programme for me?
If you are interested in the area that covers a range of skills and knowledge in public relations, media relations, brand management, event management, intercultural communication and want to be in the corporate field, this course will help sharpen your skills.
What will I learn?
The syllabus of this course gives students the basic knowledge and understanding of corporate communication.Students will be exposed to internal and external communication, public relations, digital communication, advertising, management, and other relevant skills to be able to be successful in the corporate world. Students will also be able to develop and improve on their soft skills.
Students will be able to develop their expertise through the practical tasks which will prepare them for their corporate lives in the future.
CHECK IF YOU ARE ELIGIBLE
| SPM | Minimum 3Cs (including English) |
| O-Level | Minimum 3Cs (including English) |
| UEC | Minimum 3Bs (including English) |
| Certificate/SKM III | Minimum CGPA of 2.00 with a C in English SPM |
| Other Qualifications | As recognised by the Senate of IUKL as equivalent to SPM Additional: Students without a C in English SPM will be required to take IELTS or its equivalent |
HND:Â Higher National Diploma,
SAM:Â South Australian Matriculation,
HSC:Â Higher School Certificate,
AUSMAT:Â Australian Matriculation,
CIMP:Â Canadian International Matriculation Programme,
IB:Â International Baccalaureate Diploma,
STPM:Â Sijil Tinggi Persekolahan Malaysia,
SPM:Â Sijil Peperiksaan Malaysia
| ENGLISH LANGUAGE REQUIREMENT (INTERNATIONAL) | |
|---|---|
| IELTS | 5 |
| TOEFL (PBT) | 500 |
| TOEFL (IBT) | 42 |
| PTE | 47 |
| MUET | BAND 3 |
| Cambridge English | 154 |
WHAT WILL YOU LEARN?
Year 1
Fundamentals of Corporate Communication, Introduction to Communication Theories, Introduction to Public Relations, Grammar in Action I, Grammar in Action II, Effective Listening & Speaking Skills I, Effective Listening & Speaking Skills II, Essential of Human Communication, Psychology of Communication, Customer Relations, Corporate Communication Practice I, Principles of Management, Office Application Software, Corporate Communication Practice II, MPU Subjects (U1, U2)
Year 2
Intercultural Communication, Contemporary Advertising, Oral Communication in Business, Introduction to Brand Management, Professional Image Building, Corporate Communication Practice III, Mass Media and Society, Desktop Publishing, Organizational Communication, Professional & Organisational Writing, Ethics and the Media, Negotiation for Success, Publicity and Strategies in Corporate Communication, Public Relations Practices, MPU Subjects (U3, U4)
