The importance of communication as an integral part of individual success is recognised in this programme as it strives to equip students with the ability to communicate at all levels of society. Students are exposed to the varied skills of communication, advertising, public relations, writing and marketing as well as the soft skills of interacting well with people to enhance communication effectiveness.
Programme Structure
Year 1
Writing Skills for Communicators
Introduction to Web Technology
Communication Theories
Public Speaking & Presentation Skills
Digital Imaging
Fundamentals of Organisational Behaviour
Writing for Mass Media
Advertising Creativity
Principles of Public Relations
Media Law and Ethics
Global Marketing
MPU OPTION 1
Ethnic Relations
Malaysian Studies 3
MPU OPTION 2
Islamic Civilisation and Asian Civilisation
Communication – Malay Language 2
MPU OPTION 3
Government and Public Policy of Malaysia
MPU OPTION 4
Leadership Skill & Human Relations
Bahasa Kebangsaan A DIP/DEG(Local)
Year 2
Communication in The New Economy
Writing for Creative Industries
Media Audience Studies
Communication Technology
Global Classroom
Communication Research Methods
Entrepreneurship
ELECTIVE
Public Relations Writing
Copywriting
Strategic Marketing Communication
Public Relations Communication
Advertising Agency Management
Corporate Communication
Media Planning
Public Relations Campaign
Advertising Campaign
Year 3
Internship
Innovative Problem Solving Skills
Dissertation
Co-curricular
ELECTIVE 4
Consumer Behaviour
Dynamics of Small Business
Principles of Business Law
ELECTIVE 5
Managing Publicity & Media Relations
Strategic Advertising
ELECTIVE 6
Public Relations Management
Advertising Regulations, Issues & Ethics
ELECTIVE 7
Public Relations Management
Internet Marketing
ELECTIVE 8
International Publi Relations
Global Advertising
Entry Requirements
Local
Either one of these :
- Passed in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects AND a Grade C in English at SPM or its equivalent OR
- Passed in STAM with a minimum grade of Jayyid AND a Grade C in English at SPM or its equivalent OR
- Passed UEC with a minimum of grade B in 5 subjects OR
- A Diploma or its equivalent, with a minimum CGPA of 2.00 AND a Grade C in English at SPM/O-Level or its equivalent OR
- A Diploma in Media and Communication Grade C in English at SPM/O-Level or its equivalent OR
- Passed Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 AND Grade C in English at SPM/O-Level or its equivalent.
International
English Proficiency Requirement for International students
Either one of these :
- IELTS 5.0
- TOEFL iBT 40
-
TOEFL Essentials (Online) 7.5
- CAE 154 (Cambridge Advance English)
- CPE 154 (Cambridge Proficiency English)
- CFE 154 (Cambridge First English)
-
PTE Academic/PTE Online 47
-
Linguaskill 154
- MUET Band 3.5
-
ELS – CIEP 107 (Certified Intensive English Programme)
