This is an ideal programme for professionals in the fashion industry who want to advance their knowledge in business and plan their specialisations in the fast-growing, exciting domains of global fashion. You will learn what it takes to create and promote fashion brands. Key components include comprehension of consumer behaviour, marketing techniques, entrepreneurship and networking.
We invite guest speakers from the fashion industries to provide insights into the widespread world of fashion. This provides a great opportunity to link with professionals and tap their expertise. You will understand how and why fashions trend with a view to learn the branding philosophies behind these trends. We will help you think through major market structures as well as how to meet and satisfy the needs of consumers.
This programme is best suited for those who have relevant work experience in the fashion field or those who are interested in developing and enhancing their career in the fashion and related industry.
Semester 1
Management
Marketing Management
Public Relation Campaign in Fashion
Strategic Brand Management in Fashion Industry
Semester 2
Fashion Business
Fashion Media & Marketing Innovation
Fashion Brand Marketing
Consumer Behaviour Research
Semester 3
Organisational Communication
Research Methodology
Entrepreneurship in Fashion
Strategic Visual Merchandising
Project Evaluation and Appraisal
Semester 4
Thesis
Entry Requirements
Either one of these :
- A Bachelor’s degree in the field or related fields with minimum CGPA of 2.50 or equivalent, as accepted by the HEP Senate OR
- A Bachelor’s degree in the field or related fields with minimum CGPA of 2.00 and not meeting a CGPA of 2.50, can be accepted subject to rigorous internal assessment OR
- Candidates without a qualification in the related fields or working experience in the relevant fields must undergo appropriate prerequisite courses determined by the HEP & meet minimum CGPA based on No. 1 & 2
International
English Proficiency Requirement for International students
Either one of these :
- IELTS 6.0
- TOEFL iBT 60
- TOEFL Essentials (Online) 8.5
- CAE 169 (Cambridge Advance English)
- CPE 169 (Cambridge Proficiency English)
- CFE 169 (Cambridge First English)
- PTE Academic/PTE Online 59
- Linguaskill 169
- MUET Band 4
- ELS – CIEP 109 (Certified Intensive English Programme)
