In the rapidly evolving digital marketplace, the role of e-commerce has become pivotal to the success of any enterprise. It demands a fusion of skills related to the power of analysis, excellent digital literacy and leadership. This intensive programme empowers you with the cutting-edge knowledge, practical skills, and strategic leadership needed to navigate the complexities of online retail, anticipate consumer trends, and drive sales in a virtual environment.

We will deepen your understanding of theoretical and practical e-commerce principles, covering digital marketing, logistics, analytics, and customer engagement. This skill set is vital for understanding search engine algorithms, leveraging social media platforms, and executing email marketing campaigns. Gain technical proficiency, platform management, data analytics and performance measurement as skills to stay abreast of technological advancements.

Graduate with the confidence and competence to lead thriving e-commerce operations as a skilled project manager, digital marketing expert, or e-commerce strategist. Equip yourself with the adaptability and knowledge to navigate the dynamic economic landscape, seizing opportunities and staying ahead of the curve and become a leader in the digital revolution.

Programme Structure
Year 1 Semester 1
Business Economics
Accounting and Finance
Strategic and Marketing Management
Fintech Management
Remote Human Resource Management
Year 1 Semester 2
Business Intelligence and Entrepreneurship
Digital and Social Media Marketing 1
Big Data and Business Data Analytics
Global Management and Organisational Behavior
Project Paper 1
Year 1 Semester 3
Project Paper 2
Business Information System
Digital and Social Media Marketing 2
E-Commerce and Digital Business Strategy